privacy policy

Data Privacy Statement

This privacy policy explains the data processing practices of Direct Data Services (DDS) Limited and explains how we use any personal information we hold about you.

Who we are
Direct Data Services (DDS) Limited are registered in England and Wales Company no. 06064780.
Our registered offices are at 25 Grosvenor Road, Wrexham, LL11 1BT.
Direct Data Services (DDS) Limited is registered with the Information Commissioner under number Z2181548.

What information we may hold about you
DDS holds personal data such as names, addresses, dates of birth, landline and mobile telephone numbers and email addresses.
We do not hold any sensitive information about you on our database

How we obtain your information
We receive this information from data contributors who collect it for marketing purposes and share this information with us when you sign up with them and tick the relevant boxes, and a legitimate interest has been established to share the data. The data is collected from various sources including online purchases, competition and offer sites, finance/insurance applications, subscriptions and publications, consumer questionnaires and telephone surveys.

How we use your information
We use information about you to:

  • Pass on to selected companies, who already hold your name and address, so that they can provide you with information, offers and promotions
  • Help companies complete missing information about you held on their database by appending landline and mobile telephone numbers and email addresses to their names and addresses.
  • For any other purpose disclosed to you at the time your information was collected

Who we may share your information with
We share your information with our commercial partners. They may use your information for the following purposes:

  • For verification and or validation of the identity of individuals for the purposes of, but not limited to, anti-money laundering regulations, national security, crime prevention and detection, anti-fraud processes, asset recovery and asset reunification
  • For the tracing of individuals
  • For revenue collection
  • To send you relevant marketing communications
  • For analytical purposes
  • For appending of a telephone number or email address
  • To use information you have provided to match to client’s data in order to append demographic or lifestyle characteristics to help them target their marketing more effectively
  • To use information you have provided to link to online data (such as cookies or social data) in order to target online advertisements more effectively

Lawful basis for processing
We process your data under the following lawful basis:
Legitimate Interest:
Our clients and the clients of our resellers, have a legitimate interest in increasing their customer base to provide products and services to consumers through marketing campaigns. We have considered whether you would expect to be contacted with relevant marketing communications, and we believe you would be happy to receive this information. Therefore, we are able to process your data without harming any of your rights or interests.
Our clients and the clients of our resellers, also have a legitimate interest to contact you for non-marketing purposes such as credit and risk assessment and risk management, identification and fraud prevention, debt collection, asset recovery and asset reunification

How we keep your information safe
Keeping your information secure is important to us, and we endeavour to take all reasonable steps to protect it. All information is stored on secure servers in the EEA, and we have security procedures in place to protect your information from unauthorised access, use or disclosure in accordance with, The Privacy & Electronic Communications Regulation (2003) & the General Data Protection Regulation (GDPR).

However, the transmission of information via the internet has security risks, and we cannot be held responsible for any breach of security which is outside our reasonable control.

Your rights
You have a right to request a copy of the information we hold about you. To request this information, please contact us using the details below:

The Compliance Officer
Direct Data Services (DDS) Limited
Suite 1GF
Burlington House
Crosby Road North
L22 0PJ

Telephone: 0151 227 1938

You have a right to ask us not to process your information for marketing purposes. Please contact us using the details above.
A Subject Access Request (SAR) can only be accepted in writing, as we cannot give out personal information over the telephone.
If you want us to delete your information, you can ask us to do so at any time. We will do this by adding your details to our suppression file in order to ensure that your data will not be passed on to any third parties should we receive your information again in the future.
In addition, you have the right to complain to the ICO by visiting their website at, or by telephoning 0303 123 1113, or by post at Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF.

Useful Information
We have added links below to some industry suppression files that are free of charge. You can register in order to opt-out of specific marketing activity:
Telephone calls can be prevented by registering your telephone number, mobile or landline with the Telephone Preference Service TPS using this link:
Email or SMS messaging can be stopped by hitting the unsubscribe link in the emails sent to you or by replying to SMS messages with the word STOP.
Postal Marketing: you may register your opt out from receiving marketing materials by post using the following link:
For information about the use of cookies for online advertising, together with opt-out options please visit

Changes to this Privacy Policy
We may make changes to this policy from time to time. We suggest that you check this page regularly to see the most recent version.

This policy was last updated in May 2018

We're Here To Help!


Suite 1GF
Burlington House
Crosby Road North
L22 0PJ


Monday-Friday: 9am - 5pm

Call Us

(0151) 227 1938